How to Advertise on Google in 2020 (and Get Results) from adespresso.com Advertise with Google: The Ultimate Guide to Boosting Your Business Online In today's digital age, businesses are constantly seeking ways to increase their online visibility and attract more customers to their website. One of the most effective ways to achieve this is by advertising with Google, the world's largest search engine. With billions of daily searches, Google offers businesses the opportunity to target their desired audience and drive traffic to their website. In this blog post, we will explore the various ways you can advertise with Google and how it can benefit your business. Google Ads: The Foundation of Advertising with Google Google Ads, formerly known as Google AdWords, is the most popular advertising platform on the internet. It allows businesses to create ads that appear on Google's search results pages and across its vast network of partner websites. With Google Ads, businesses can target specific keywords, locations, and demographics to reach their desired audience. One of the key advantages of Google Ads is that it operates on a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad. This makes it a cost-effective way to advertise your business online. Keyword Targeting Keyword targeting is the process of selecting specific keywords that your target audience is likely to search for and then creating ads that appear when those keywords are used in a search query. When selecting keywords, it's important to consider the relevance and intent of the search query. For example, if you're selling running shoes, you would want to target keywords such as "running shoes," "sneakers," and "athletic shoes." You would not want to target keywords such as "dress shoes" or "winter boots." Ad Copy Ad copy is the text that appears in your ad. It should be compelling and persuasive, encouraging users to click on your ad and visit your website. Ad copy should clearly communicate the benefits of your product or service and include a strong call-to-action. It's important to also include relevant keywords in your ad copy to improve its relevance and quality score. Landing Pages A landing page is the web page that users are directed to after clicking on your ad. It should be designed to convert visitors into customers by providing them with relevant information and encouraging them to take action, such as making a purchase or filling out a form. Landing pages should be optimized for both the user experience and search engines, including relevant keywords and a clear call-to-action. Google Display Network The Google Display Network is a collection of websites, apps, and videos that have partnered with Google to display ads. With the Google Display Network, businesses can create visually engaging ads that appear on websites that their target audience is likely to visit. This can be a powerful way to reach potential customers who may not be actively searching for your product or service. Ad Formats There are several ad formats available on the Google Display Network, including static images, animated images, and videos. Each format has its own advantages and disadvantages, and businesses should choose the format that best suits their goals and target audience. For example, static images may be more effective for promoting a product, while videos may be better for building brand awareness. Targeting Options The Google Display Network offers a wide range of targeting options, including demographic, geographic, and interest-based targeting. This allows businesses to reach their desired audience with greater precision and relevance. For example, a business may choose to target users who have shown an interest in fitness or who live in a specific geographic location. Google Shopping Google Shopping is a platform that allows businesses to showcase their products directly in Google's search results. When a user searches for a specific product, Google Shopping ads appear at the top of the search results, featuring product images, prices, and reviews. This makes it a powerful way for businesses to increase their online visibility and attract more customers. Product Feed To advertise on Google Shopping, businesses must create a product feed that includes detailed information about their products, including product titles, descriptions, images, and prices. The product feed is then uploaded to Google Merchant Center, where it is reviewed and approved. Once approved, businesses can create Google Shopping ads that feature their products. Bidding Bidding is the process of setting the maximum amount you're willing to pay for a click on your ad. With Google Shopping, businesses bid on specific products, rather than keywords. It's important to set a competitive bid to ensure that your ads appear in relevant searches and attract potential customers. Conclusion As we've explored in this blog post, advertising with Google can be a powerful way to boost your business online. From Google Ads to the Google Display Network and Google Shopping, there are a variety of options available to suit your goals and target audience. By selecting the right keywords, creating compelling ad copy, and optimizing your landing pages, you can drive traffic to your website and increase your online visibility. So why not start advertising with Google today and take your business to the next level? Summary Table of Contents: 1. Google Ads: The Foundation of Advertising with Google - Keyword Targeting - Ad Copy - Landing Pages 2. Google Display Network - Ad Formats - Targeting Options 3. Google Shopping - Product Feed - Bidding